Lafert North America names new sales director

Lafert North America, supplier of motors and drives, has appointed Douglas Backman as its sales director for North America.

Backman will have the responsibility of driving all aspects of sales, including strategic business relationships, while providing vision for sales strategies and their implementation.

According to the company, Backman brings over 30 years of diverse growth and leadership in the electrical industry with experience in both Canada and the U.S.

He was the vice-president of Danfoss (Vacon) Canada Inc. for the past 10 years, and has won numerous awards throughout his career.

Backman says he looks forward to expanding the current success of Lafert North America while ensuring the customer remains the focus.